About
Serious about the craft.
Unserious about ourselves.
A film studio for brands and artists: commercials, music videos and AI-native work.
The studio
We make films that look like someone cared about every frame, because someone did. The name is a promise about the ideas, not the execution: the work can be strange, the schedule and the invoice never are.
Credits on this site say exactly what we did on each project. Work made before the studio existed is labelled that way, and anything made with AI says so.
Rahul directs, shoots, cuts and grades. Before starting Nonsensical he made music videos, brand films, motion design and projection work, from AI films for Gurbax and Aatma to music videos released on Def Jam.
Brands and artists Rahul has worked with
Before the studio · some through agencies
- Gurbax
- Chivas Regal
- S King
- Black Dog
- Aatma
- Classico
- Mallika Kaur
- Shefali Alvares
- GD 47
- Badal
Play with the name
Drag the letters. Double-click one to flip it. Nothing here has to make sense.